Please enjoy this guest post from Stephen Mitchell
Today I decided to put my grand plan into action. At midday I walked
to Photographic Wholesaler's (heron known as "PW's") to get what I
wanted. As a consequence of the great customer service I received
today, I've written this short article explaining how I help myself to
get great prices, get continual good customer service and why
retailers like giving me discounts.
In order to get good service anywhere, you have to be polite not
irate, precise not random, and pleasant not demanding. This same
series of techniques is used by retailers to get your service, so why
can you use it also? Here's a few ideas you might like try next time
you go shopping:
POLITE vs IRATE
Ever noticed how much worse your help gets when you get irate with a
retailer? Suddenly all they want to do is take your money, put your
product in a bag and promptly ignore you. Just because you are having
a bad day and want to vent it on the next person you meet.
Seriously, this is wrong. No retailer deserves your bad attitude.
Particularly if you don't like their service or product! How on earth
are you going to get a refund, credit or replacement if you are
blaming the retailer for the problem. Ok, it's a given, sometimes the
product has a fault before it is given, but that is rarely often the
fault of the retailer. If you buy a boxed product - open it in store.
Small electrical goods can be plugged in to ensure they work. Yep,
I've done this.
PRECISE vs RANDOM
The best way to get service anywhere is to go in knowing what you
want, knowing what the options are, and with a good idea of what he
competitors are offering.
In order to bargain effectively, do the research. With pre-knowledge,
your confidence to ask for discounts is increased. Being able to
travel from store-to-store to fight them off against each other means
you need to have precise and accurate data.
So don't turn up with just your money: Arrive knowing exactly what you
want/need. Have a target-price that you will NOT go above. This means
knowing when to say NO. Because if you don't, your retailer certainly
will. Whilst you may not want to spend too much, the retailer has to
cover their costs. Don't imagine for a minute that the retailer is
going to give you anything at the wholesale price.
PLEASANT vs DEMANDING
Do you like people who demand attention? I hope not. Like '<em>Polite
vs Irate</em>', it is important to involve and engage in all the
pre-sale pleasantries. Say hello to the check-out-chick using the name
on her badge, compliment your sales-assistant on her/his dress sense,
and just take the time to know with whom you are dealing. Those extra
few minutes may make all the difference on the final sales price.
From shoes to ceiling fans, flowers to steel pans, paving stones to
dog cleaning, everything is negotiable. All it takes is the
willingness to say hello, greet your retailer happily, and ask "How
much discount would I get if I: bought 2 or more / paid in cash?"
You'll be shocked to discover how effective this is and how much money
you will save.
When was the last time you got a discount after being aggressive?