When ever I travel I tend to use the same place to stay if I have previously enjoyed my stay and the level of customer service is up to standard.
Recently I visited clients in Broken Hill and stayed at a popular tourist hotel the Silver Haven Motor Inn.
When checking in and asking my name it came up on their computer and they immediately offered me a discount as a regular visitor.
If you are in the service industry reward your regular customers and put the processes in place to identify these customers.
It is all part of customer service.
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